Fishermens Own Omega3!
GENERAL INFORMATION
Omega3! Business Profile:
Lakes Entrance Leftrade Seafood Supermarket commenced operation in 1987 and continues to supply fresh local fish and seafood direct from the fishing fleet to the Lakes Entrance and surrounding communities today.
Operating originally from the home of the Lakes Entrance Fishing Cooperative, Bullock Island, the seafood supermarket has serviced the Lakes Entrance and broader community with high quality fresh produce for over 20 years. Supplying a vast amount of seafood including many species of fish and shark, crayfish, prawns and scallops to the East Gippsland Region is its specialty.
After many years and transformations, the business operations grew and the Bullock Island premises eventually became a little too small for the goals and aspirations of the business. While relocation was on the cards, the business decided to take advantage of the move as an avenue to develop the seafood supermarket.
In 2006 the seafood supermarket was completely rebranded and relaunched to its current modern and creative ‘Fishermens Own Leftrade Omega3!’ now located at the convenient central location in the heart of the town, Shop 5, Safeway Arcade, accessible from both the Princes Hwy & Church Street, Lakes Entrance.
With pride in delivering the freshest local seafood daily, Omega3! consistently provide high quality service and products to public and commercial operations. Omega3! arranges its own processing and delivery of the produce direct from the Lakes Entrance Fishermens Cooperative Limited (LEFCOL) and direct from the fishing boats. Not only providing local produce, Omega3! supplies a variety of other seafood products which are purchased in from other sources to widen the range available.
Omega3! is proud to be able to bring this local produce direct to the local community and of course the mass amount of visitors to the region during busy holiday seasons. Our high quality service and products are also very popular with the local tourism and hospitality businesses including restaurants and motels, not to mention the increasing supply of gourmet seafood catering to large special and corporate functions further growing the prospects of the business.
Developing Omega3! over the first 12 months of operation was an exciting venture for the business and our personnel. Rebranding and relaunching the seafood supermarket as Omega3! was the first major innovative move. With a new image now in the face of the Lakes Entrance community, and in the middle of the main shopping precinct, the business benefited from additional promotion and access to a wider target market. Utilising a promotional DVD for the customers viewing and information, Omega3! also actively promotes the process of bringing the local produce from the Fishing Fleet Boats to the Dinner Plates of our customers.
It has been this relocation to the Safeway arcade along with the active promotion that has grown the business tremendously. While this is a major achievement in itself; the business is also very proud of the fantastic Omega3! awareness program which has been introduced. With an interactive presentation and informative facts presented throughout the business premises, Omega3! aims to promote the healthy diet and the benefits of the Omega3! oils found in seafood.
